Do you prefer standard or customized to your needs?
One system - different requirements
Putting together and maintaining product assortments is far from simple - it is a complex interplay of suppliers, procurement processes, target groups, trends and analyses. The product information collected typically fall into two categories: data needed for procurement and logistics, and data used for sales. The requirements of purchasing and sales teams, however, often differ significantly.
Does your PIM match your product assortment?
The product ranges of major players in e-commerce are extensive, but also highly diverse. In practice, we see that a standard PIM works well for around 80 percent of the product range, but not for the last 20 percent. Yet these 20 percent are often precisely the part that is important for market positioning. This often results in time-consuming and cost-intensive adjustments to the standard PIM software.
Why PIM projects often fail
Standard PIM systems perform well, but they do have their limits. Customizing such a system comes with pitfalls: the further you move away from the standard, the more difficult and costly it can be to keep the system fit for the future. We have also seen individual PIM developments fail since the system became too large and too complex.
"Sales is often more willing to experiment than other departments - can your PIM system support that level of flexibility?"
A divided approach as a solution for more efficiency and speed
Depending on your requirements, PIM projects can be split into several areas: a procurement-oriented system dedicated to product onboarding - a task that can typically be handled by standard PIM systems. Another area is the sales-oriented preparation of data ensuring that customers are presented with products in the best possible way.
Pre-PIM and post-PIM - decoupled, not divided
With extensions - such as pre-PIM and post-PIM - large and diverse product assortments overcome the limitations of standard PIM systems. Thanks to systems that are decoupled, but not separated, even the "complicated" 20 percent of the product range can be easily integrated into the system. neuland develops pre-PIM and post-PIM solutions for the optimal connection and preparation of data - drawing on experience from successful customer projects.
"The complexity of specialized assortments is often underestimated and quickly pushes standardized systems to their limits."
Our introductory offer for you
The neuland PIM workshop - analysis at eye level
Do data streams in your PIM system support the entire product range and all areas of your organization? neuland has extensive experience in enhancing the performance of PIM systems for large e-commerce retailers. Our offering: In a joint workshop, we take a closer look at your goals and explore how these can be achieved efficiently and sustainably.
Your path to an optimal PIM system.
To accurately meet the requirements of large and diverse product assortments across all areas of your organization - including sales - targeted adaptions within your PIM system can be highly beneficial. We understand the possibilities and support you in optimizing your systems to match your specific needs.
