Search & Sizzle - The recipe for success for modern e-commerce
Search & Sizzle - The recipe for success for modern e-commerce
In a digital world where attention spans are shrinking, the quality of search determines success or failure in seconds - it is now at the heart of any converting e-commerce strategy.
Search & Sizzle - organized by neuland and Tudock - brings together e-commerce experts to talk about the future of store search and modern e-commerce - and then swing the wooden spoon together.
Join a select group of e-commerce experts at one of Hamburg's most sought-after locations - Steffen Henssler's cooking school!
Professional impulses to kick things off
Two talks on the topics of search, AI and future-proof e-commerce developments await you at the start of the evening:
Christian Bach (Lead Product Owner at OBI)
Christian Bach shows how OBI has significantly increased its conversion rate and sustainably increased sales through the targeted use of artificial intelligence. He provides insights into the development of AI-supported store search and shares his practical learnings.
Michael Geers (author of the book "Micro Frontends in Action")
Michael Geers will shed light on the role of AI in web applications and talk about the implications for architecture, UI and modern development teams.
The event is free of charge for our guests and will take place on April 16 at 4 p.m. at Henssler's Cooking School in Hamburg:
Henssler's Kitchen
Neumühlen 1
22763 Hamburg
Book a free ticket now for exclusive participation via our portal and secure your place at our event!
Registration deadline is April 08, 2026.
The number of tickets is limited and we would like to point out that the event is aimed exclusively at customers and brands. We reserve the right to refuse participation after a review.
Registration for Search & Sizzle on April 16, 2026
We look forward to seeing you!
