neuland Fachtag 2026

Need for speed – AI is moving fast, but who’s behind the wheel?

To registration
neuland fachtag keyvisual 2026 rotes Rennauto mit KI-Antrieb

The neuland Fachtag conference on November 19th is dedicated to a tension that fundamentally shapes digital commerce: Artificial intelligence opens up enormous potential whilst requiring clear guidance and consistent decision-making.

Since the release of powerful AI models such as Opus 4.5 at the end of 2025, software development has undergone a transformation. Today, teams can develop in hours what used to take them weeks. Technical implementation is becoming ever faster.

Together, we will discuss current challenges and the dynamics with which digital commerce is changing:

  • How do we make good decisions when, technically, almost anything is possible?

  • What impact does this new pace have on organisation, processes and collaboration?

  • And how will competitive advantage be created in the future, when tools become available ever more quickly?

Be inspired, challenged and discover new perspectives for future-proof e-commerce.

Sign up for free now!

The afternoon programme

In the afternoon, there are plenty of opportunities to explore topics in more depth and exchange ideas. You can look forward to a wide range of themed sessions where you can discuss topics, develop ideas and network.

The event will end with our popular Pecha Kucha session – 20 slides, 20 seconds each. The topics aren’t always related to everyday working life and cover a wide variety of fields. Look forward to entertaining and dynamic short presentations on topics of the speakers’ choice!

Here you’ll find the temporary program, which is constantly being updated. Stay tuned!

Teilnehmende sitzen entspannt auf Sofas und hören einem Sprecher mit Mikrofon bei einem Vortrag in wohnlicher Event-Atmosphäre zu.

Timetable

  • 09:00Arrival & Networking
  • 09:30WelcomeMaike Conrads & Sven Bange
  • 09:45Keynotes
    • 09:45

      Prof. Dr. Maren Urner

    • 10:15

      Melanie Hölting-Eckert

  • 10:45A break
  • 11:15Keynotes
    • 11:15

      Alejandro Villanueva

    • 11:45

      Gerrit Heinemann

  • 12:15Lunch
  • 13:15Sessions & Insights into Case Studies
  • 13:45A break
  • 14:00Sessions & Insights into Case Studies
  • 13:30A break
  • 14:45Sessions & Insights into Case Studies
  • 15:15Coffee break
  • 16:00Sessions & Insights into Case Studies
  • 16:30A break
  • 16:40Pecha Kucha Session
  • 17:10Closing Session

A review of previous Fachtag conferences

Important information about overnight stays in Bremen

Due to a trade fair in Bremen, we expect hotels to be at full capacity, which is likely to lead to rising room prices. We have therefore reserved a number of hotel rooms exclusively for our guests from November 18–19, 2026. You are welcome to book a room at your own expenses at the hotels listed below, quoting the reference "neuland".

  • Atlantic Grand Hotel (Conference hotel)

    • Comfort Room

    • 175€ per night, including breakfast

    • Rates available until October 6, 2026

    • Free cancellation up to 5 days before arrival

    • Book via this link

  • ibis Bremen City

    • Single room

    • 167€ per night, including breakfast

    • Booking available until October 21, 2026

    • Free cancellation up to 1 day before arrival

    • Book using the keyword “neuland” via frontoffice@ibisbremen.com

  • B&B Hotel Bremen Überseestadt

    • Twin room

    • 116,05€ per night, excluding breakfast

    • Booking available until October 6, 2026

    • Free cancellation available

    • Book using the reference “neuland” via

      bremen-ueberseestadt@hotelbb.com