Douglas is one of the leading omnichannel providers in the beauty sector. They operate a complex system landscape consisting of online shops, physical stores, marketplaces, and international logistics partners. Together, we developed an Order Management System that centrally controls logistics processes, takes the load off the shop, and creates transparency across the entire supply chain.
About Douglas:
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stores across Europe
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years on the market
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collaboration between Douglas and neuland
The starting point: complex logistics and increasing demands
Douglas faced a classic e-commerce challenge: legacy system landscapes, fragmented logistics, and distributed warehouses, as well as increasing demands for transparency and speed.
Douglas needed to:
Consolidate orders from various channels (online store, retail stores, marketplaces)
Coordinate decentralized warehouses with different systems
Ensure seamless post-purchase and post-payment processing
At the same time, the close integration of the shop and logistics led to increasing complexity:
Each new fulfillment option increased the integration effort
Transparency along the supply chain was limited
Changes in the logistics process had a direct impact on the shop
The system worked, but it was difficult to scale and costly to manage. The solution was not another tool. It required a clear separation of responsibilities.
A distributed order management system for omnichannel logistics
The key factor was decoupling the logistics processes from the online shop.
Together, we developed an OMS that acts as an independent entity between the shop and logistics. Instead of the shop itself handling the logic for warehousing, shipping, or fulfillment, the OMS takes over the complete control of these processes.
The core of the system is a clear orchestration of order processing. Orders are no longer treated as a monolithic process but are broken down into individual steps and events. Every single step remains fully controllable and transparent.
The results:
Together, we developed an OMS that acts as an independent entity between the shop and logistics. Instead of the shop itself handling the logic for warehousing, shipping, or fulfillment, the OMS takes over the complete control of these processes. The core of the system is a clear orchestration of order processing. Orders are no longer treated as a monolithic process but are broken down into individual steps and events. Every single step remains fully controllable and transparent.
Transparency in the Supply Chain
Every step of an order is fully traceable, right from order entry to final delivery. This improves control and enables significantly better customer communication.
Greater flexibility in fulfillment
Fulfillment models like ship-from-store, marketplace integration, or express deliveries can be integrated and combined with total flexibility, without ever restricting the overall system.
Efficiency through a centralized database
Standardized interfaces and consistent data allow for well-founded analyses and the continuous optimization of logistics processes.
Future-proof system architecture
New warehouses, partners, or markets can be connected without fundamentally altering existing systems. This is a clear advantage for sustainable growth.
Together with neuland, we developed the OMS to meet our diverse omnichannel requirements and strengthen our competitive edge. In doing so, we can fully rely on neuland as a development partner with immense expertise in execution.
Director of E-Commerce IT, CTO, Douglas
