A search engine that adapts and evolves with you.
A good product search determines in a matter of seconds whether customers will buy or leave the site. And it is often underestimated:
69% of users start their product search directly through a store’s search bar.
Customers who successfully use the search function are 2–3 times more likely to convert.
This is demonstrated by analyses from Nosto and Forrester Research, among others.
Search, in particular, often determines whether users find what they’re looking for quickly or leave the store.
This is exactly where we come in: We develop product and content search solutions that understand search intent, adapt flexibly to your business logic, and remain high-performing in the long term without rising licensing costs. So your customers can find and buy what they’re looking for faster.
What makes our search better today and possible tomorrow
Effective search results come from the interplay of data, logic, and technology. That’s why we don’t rely on off-the-shelf solutions, but rather on a solution that adapts to your business and grows with it. Search behavior changes rapidly. We always keep an eye on new requirements.
Understanding Intention
Our search engine identifies what your customers are really looking for, not just what they type in. Intent recognition reliably understands the context of the query and adjusts the search strategy accordingly. This results in more relevant results that help customers make informed decisions.
AI-powered search
To maximize performance, our search strategy combines traditional keyword search with AI. The search engine gains semantic understanding and recognizes contextual relationships. This improves the quality of search results (especially for long-tail keywords).
Agentic Commerce
New opportunities in agentic commerce are placing greater demands on search functionality. In addition to retrieval and ranking, it is also becoming necessary to tailor search specifically to agentic systems. Thanks to data sovereignty, you can respond quickly to changing conditions.
Data Preparation and Metrics
Your search is based on data. We consider control over your own data to be a valuable asset. We ensure that data is structured and usable, that its impact is clear, and that you retain full control over your search and data. Optimized search data benefits the entire store.
What makes a search more effective
Higher conversion rate
An effective search function guides your customers to the right product as quickly as possible and directly boosts your conversion rate.
Fewer search abandonments
The quality of your search results improves. Your customers are happier and more likely to convert.
Less manual work
You have more control over your search and can refine it more precisely.
neuland has managed to significantly improve search results using our special product codes, which consist of combinations of numbers and letters. That was a game-changer for us.
Head of E-Commerce, FRICKE
How we measurably improve your product search
To help you realize the full potential of your search efforts, we make quality measurable. We analyze search behavior, data, and results, and show you the potential benefits of optimization. Building on this, we work with you to develop a solution that aligns with your business strategy.
Typical steps in this process include:
Analysis of the existing search function
Preparation of product and content data
Development of a customized search strategy tailored to your business logic
Seamlessly integrating product and content search
Continuous evaluation and improvement
The goal:
A search solution that delivers measurable results and ensures your long-term success.
Companies that are easier for customers to find:
Frequently Asked Questions About Product and Content Search
Why is search so important in e-commerce?
The search bar is the gateway to your product range. 69% of e-commerce platform users turn to the search function first (Nosto) to find relevant products. In a matter of milliseconds, this determines whether customers feel understood or leave the site in frustration. An excellent search function is the invisible salesperson that instantly turns wishes into items in the shopping cart.
What is the difference between product search and content search?
Product search is transaction-oriented and guides users directly to the point of purchase using structured data such as price and size. Content search, on the other hand, serves an informational purpose by conveying knowledge through unstructured text in blogs or guides, thereby strengthening customer loyalty. Modern online stores combine both approaches in a hybrid search to offer users both the right product and the necessary advice at the same time.
When should a search be optimized?
The signs can vary from one business to another. However, a typical indicator is when many of your customers’ search queries yield no results—in other words, when the “product not found” rate is very high. High bounce rates after using the search—meaning customers leave the search frustrated and don’t make a purchase—as well as low conversion rates from search are also warning signs.
So if the store search is no longer working satisfactorily for your business, you need to take action. The sooner, the better.Will an AI-based search replace my current search solution?
No, to achieve the best possible solution, we combine keyword search with the benefits of AI search to create a hybrid solution. This hybrid search and its capabilities are tailored to each specific task. This allows you to achieve significant improvements in your store’s search results.
